Mr Carpentry® · Brand Equity
The Valuation, Formalized
Vbrand
=
IP
+
ARRi
·
mi
+
L
(
1
+
g
)
where
IPintellectual property owned outright — trademark, 50‑state landing‑page network, OS‑E & TrussSpec
ARRiannual recurring revenue of each active license
micapitalization coefficient for that stream
Lcash banked from lifetime territory deals
gappreciation as the national map fills in
The Shared Upside
As the brand grows, so does your territory
Every license is a share of one trademark. Each new territory on the map strengthens the name everyone owns — so the brand itself becomes the moat. The earliest owners ride the entire curve up.
You, early in
Where we are now
National brand
Territories licensed → national footprint
1Lowest entry. Early owners buy before the map fills — the smallest price for the biggest ride.
2One shared name. Every territory sold lifts the single trademark all owners hold.
3It compounds. More territories → stronger brand → every owner’s equity rises together.